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  If you are looking for a perfect solution to get insights about the users & visitors on your WordPress website with Google Analytics, then in this Google Analytics tutorial you will learn about how to install Google Analytics on your WordPress website. OK, so you have managed to build a great WordPress website and are getting rave reviews about it from your customers & users. However, you are still unsure about your visitor behaviour on your website. Well then, it is time to integrate your WordPress website with GA4, also known as  Google analytics 4 , an insightful and easy to use analytics tool by Google! But, before we get into how to install Google Analytics on WordPress, let’s briefly discuss the difference between Universal Analytics (UA) and Google Analytics 4. Compared to the previous version of Google Analytics called Universal Analytics (UA), Google Analytics 4 is far more effective in terms of insights. It has the advantage of being customizable, ensuring that you

  A powerful landing page builder allows you to create a standalone web page with a high conversion ratio.  Such landing pages usually have a single focus call-to-action.  A major objective of using landing page builders for small businesses is to gather your audience’s information in return for special offers and other forms or value. In this article, we will cover the  best landing page builders in 2021 .  Each landing page builder is different from the other in terms of ease-of-use, free plans, additional tools, overall design, and responsiveness. Best FREE Landing Page Builders Listed below are our top 5  free landing page builders  that will work for you: 1.    MailChimp First on the list, we have an all-in-one email marketing platform called  MailChimp .  This tool allows you to launch email campaigns, build an email list, automate email sequences, and also create landing pages.  The ease of use and complementary features make it one of the best landing page tools out there, with

  A popular, easy-to-use website builder,  Shopify  offers its users custom and automatic discounts. You can easily generate discount codes to stimulate your online store and gain more customers for your business. Shopify Discount Codes for 2021 In this tutorial, we’re going to share everything you need to know about using  Shopify discount codes  in 2021. You’ll also learn how to use these offers in your marketing activities. Step 1: Shopify Dashboard The first thing you need to do is log in to your  Shopify dashboard . Next, you can simply navigate over to ‘Discounts’ on your left. Under ‘Discounts’, we have ‘Discount codes’ and ‘Automatic discounts’. In this tutorial, we’ll learn  how to use Shopify discount codes  and automatic discounts. Step 2: Discount Codes First, we’ll learn about  Shopify discount codes . On Shopify, you can create and send discount codes to your audience. How you want to market these discount codes is completely up to you. However, once a customer or a poten

  Search engine optimization or  SEO  is one of the most important marketing activities for optimizing your website for search engines like Google, Bing, and Yahoo. There are plenty of businesses winning free leads and customers from search engines, so it makes sense to spend time optimizing so you can win there too. The better your website is optimized, the  higher your website ranks on search engines . SEO will ultimately boost website traffic thereby growing your sales. In this  SEO guide for beginners , we’ll help you generate significant organic traffic to your website by guiding you through 4 simple SEO tips to rank number one on Google. SEO is not as hard as you may think and the fundamentals of SEO can be executed by anyone.  While you’ll read articles about the “hundreds” of factors that Google will look at for example when ranking a site, the most important factors are not that hard to understand and implement. Today, we are going to explain how as a beginner you can optimize