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  A landing page goes by many names – lead capture page, squeeze page, whatever you want to call it. It’s essentially a single web page with a single focus call to action (CTA) that allows you to capture the contact information of your visitors. The idea is to build an engaged email list. In this  HubSpot tutorial , you’ll learn  how to create a landing page  for free.   Why Use a Landing Page Builder? If you wish to create user-friendly and intuitive landing pages without burning a hole in your pocket, then using free landing page builders is an ideal move. Business owners can make use of HubSpot’s landing page templates and customize these templates based on their requirements. Attractive landing pages (design and content) are key to converting visitors into leads. The purpose of using a free landing page builder is to move a prospect down the sales funnel and finally convert, this is all part of the customer journey. You don’t need to have coding experience to use a lander page buil

  What Is Local SEO Local SEO (Search Engine Optimisation) is the process of improving and optimising your website for local search queries on search engines like Google, Yahoo and Bing. For example: If you’re searching for Electricians in your local town, city or region, you would search using a keyword phrase similar to ‘Electricians Tauranga’. Following this, you will notice that on the first page of your search are electricians in your searched location. These top websites are optimised for  local SEO  receiving high volumes of clicks and many of these clicks will result in new local customers. Small Business Local SEO Firstly, as a local business, the reason why you want to dominate your local SEO is that this is how the majority of your customers are going to find your business online. Basically, if someone locally is looking for your service or product type, what are they going to do? The majority of people are going to search on Google or on another search engine. It’s importan